Search any brand's ad strategy, organic content, and creator partnerships — or find creators by niche, audience, and what they're already posting. Spyglass indexes the open creative web so marketers can brief from evidence, not vibes. One tool for ads, organic posts, creators, and landing pages.

Watch your market

Follow any brand or creator. Spyglass tracks their ads, organic content, creators, and landing pages — and sends you a weekly brief on everything that changed.

Competitor coverage

Meta, TikTok, Instagram, and YouTube creatives in one index, including how long ads stay up and where they send traffic.

Search the database

AI search across millions of creatives. Ask questions like show me UGC ads for skincare brands using before/after hooks and get instant, structured results.

Creator discovery

Find creators by niche, audience, and what they are already posting — not just follower counts.

Save what works

Clip creatives to boards. Download assets. Share with your team or agency. Your swipe file stays current and organized.

Plus the rest of the toolkit

Boards, briefs, landing-page analysis, and MCP access so agents can query Spyglass directly. See pricing, features, and FAQ from the sitemap and llms.txt.

General Context
Get 50% off

The only creative
search engine

Search any brand's ad strategy, organic content, and creator partnerships — or find creators by niche, audience, and what they're already posting. One tool for the full picture.

Join hundreds of brands + agencies using Spyglass

Meta. Instagram. TikTok. One Search.

The world's largest creative database — millions of brands, creators, landing pages, and UGC, indexed and searchable.

Gruns
Brand
Alix Earle
Creator
gruns.co
Landing page
The Ridge
Brand
Fred Liu
Creator
ramp.com
Landing page
Ramp
Brand
Bryce Johnson
Creator
ridgewallet.com
Landing page
Nike
Brand
Alix Earle
Creator
Gruns
Brand
Bryce Johnson
Creator
The Ridge
Brand

Join hundreds of brands + agencies
who love Spyglass

“Spyglass changed how I work. Creators, competitor tracking, trend research — all in one place. Most underrated tool I've used.”
Manmeet
Performance Marketer @ Wild Dose
“The first platform to really crack creative research. Not incrementally better — 10x better. Sawyer and his team listen, ship, iterate, repeat.”
Sonny
Chief Customer Officer @ Hundred Health
“Sharp, intuitive, and built by a team that ships fixes same day. The easiest rec I can make for any operator serious about creative research.”
Trent
Founder @ Scaling Signals
“The only creative tool that shows me what my target audience actually sees. Finding trends and unlocking new audiences has never been easier.”
Ryan Loiacono
GM @ Skystream Energy
“Agencies can't afford blind spots. This is the only tool that gives me full competitive visibility across every account I manage.”
Lauren Accetturo
COO @ Launch Titans
“We built Bolde by obsessing over our target personas. This is the only platform that shows me all of the creative they engage with, from brands to creators.”
Alex Pennington
Co-Founder @ Bolde Bottle

Watch. Search. Steal.

Creative intelligence in three moves.

01

Watch your market

Follow any brand or creator. Spyglass tracks their ads, organic content, creators, and landing pages — and sends you a weekly brief on everything that changed.

02

Search the database

AI search across millions of creatives. Ask questions like "show me UGC ads for skincare brands using before/after hooks" and get instant, structured results.

03

Save what works

Clip creatives to boards. Download assets. Share with your team or agency. Your swipe file, always current, always organized.

Covering everything the
other libraries forgot

Every other tool just shows you the ad. Spyglass shows you the entire user journey — the trend lifting it, the strategy behind it, the human who made it, and the final destination.

The S&P 500
of Meta ads.

Platform-wide creative movement, vertical-by-vertical. What's gaining share, what's losing it, and what to brief next week before the rest of Meta catches on.

Most teams spot trends after they've already peaked. Spyglass catches them while they're still building — so you can brief creative that rides the wave instead of chasing it.

  • →Hooks gaining share: Ranked by velocity, scoped to your niche
  • →Breakout hits: Organic outliers from brands you'd never have noticed
  • →Format share: Video vs static vs carousel, week-over-week
trending hook · Health & Beauty > Personal Care > Wellness

"Watch my morning routine" day-in-the-life hook before the product reveal

up

A repeatable multi-brand move is to open on a morning routine — alarm, coffee, getting dressed, heading out — and let the product appear as part of the flow rather than the headline. Multiple creators and brands use the same structure: show the day starting, then slip the outfit in once the viewer is already watching the routine. Athletic-fit labels frame their gear as the default morning grab; women's brands open on a get-ready sequence. You can spot it because the first few seconds feel like vlog B-roll, not a pitch — the outfit lands once the routine is already in motion. It works because viewers self-insert into the day and the product feels like a habit, not an ad.

Plus the rest of
the toolkit

The things every ad research tool should already do. Except, you know, done properly.

Brand & Creator Library

Every brand + creator across Meta, Instagram, and TikTok. Filter by format, vertical, hook, copy, duration, aspect ratio. Engagement score and outlier score on every creative.

gruns · 6 live10.3
alix earle · 5 live3.0
bryce johnson · 5 live7.8
the ridge · 5 live15.4

AI Search & Breakdowns

Ask anything about any brand or creator and get an instant answer. Hooks they're running, funnel mix, top-performing formats, creator partnerships — all surfaced in seconds.

Breakdown Glossier's Meta ads over the last 90 days1d
Searching 219 creatives…
Find top creators posting about protein powder3d
Scanning 47 creators…

Boards & Swipe Files

Save any ad, landing page, or creator into organized, tagged collections. Build swipe files for specific campaigns, share boards across your team, and keep everything in one place instead of scattered screenshots.

Q2 hooks
24 creatives
Founder UGC
41 creatives
Glossier swipe file
18 creatives
Skincare landing pages
12 creatives

Alerts & Automations

Set custom alerts for brands, creators, or trends. Alerts send straight to Slack or email — so you're always first to see what competitors are running, not last.

Glossier · 3 new ads
2h
AG1 · new landing page detected
5h
Skincare hooks · trending up
1d
Alix Earle · new partnership
3d
Pricing

Choose your plan

Start with the plan that matches your research needs. You can upgrade or downgrade anytime.

Pro

For individuals and small teams

Popular

$20

$40

For your first month

Then $40/month

  • AI-powered research across brands, creators, ads, and campaigns
  • Real-time creative and landing-page indexing
  • Personalised Briefs and monitoring
  • Boards, swipe files, and alerts
  • 10,000 MCP, API, and chat credits
  • Email support
Start Pro for 50% Off

Ultra

For growing teams and agencies

Popular

$40

$80

For your first month

Then $80/month

  • Everything in Pro
  • 20,000 MCP, API, and chat credits
  • Higher research and monitoring capacity
  • Slack and email notifications
  • Priority support
Start Ultra for 50% Off

Max

For high-volume teams and agencies

Popular

$100

$200

For your first month

Then $200/month

  • Everything in Ultra
  • 50,000 MCP, API, and chat credits
  • Maximum research and monitoring capacity
  • Premium support through Slack, email, and phone
Start Max for 50% Off

Stop screenshotting
at midnight.

Spyglass scrolls for you. The winners get surfaced, the strategies get captured, the landing pages get filed. You brief from evidence the next morning.

Try Spyglass