The search engine for creative intelligence
Spyglass indexes ads, organic content, creators, and landing pages across every major platform — so you can spend less time researching and more time strategizing.
Ad Library
The ad library Meta should have built
Search any brand's Meta ads by format, creative type, launch date, and more — or just ask. 'What formats is Glossier running right now?' 'Which brands in my category launched new creative this week?' Spyglass answers instantly, like a research analyst who's already read every ad in your niche.
Save what matters, set up alerts on competitors, and track new launches as they go live. No more refreshing the Meta Ad Library ten times a day hoping something changed.
Organic Content
Beyond the ad library
See every Reel and TikTok brands are posting — not just their paid ads. Which hooks are they opening with? What formats are getting traction? What creators keep showing up? Spyglass indexes organic content the same way it indexes ads, so you're never only seeing half the picture.
Track how competitors shift their organic strategy over time, spot creator partnerships before they’re announced, and find the content formats that are actually working in your category — not just the ones getting boosted with spend.
Landing Pages
Decode every funnel
See the landing page behind every ad. What headline are they leading with? What offer are they pushing? How are they laying out social proof? Spyglass captures the full post-click experience so you can study what converts — not just what gets clicks.
Track how competitors update their pages over time, catch new A/B tests as they launch, and compare landing page strategies across your entire category. The ad is only half the story — this is the other half.
Creator Discovery
Find your next partner
Search creators by niche, audience, content style, and the brands they've already worked with. Spyglass doesn't just show you who's popular — it shows you who's actually producing results for brands like yours.
See which creators your competitors are partnering with, track who's gaining momentum in your category, and find proven talent before they're overexposed. Stop scrolling through influencer marketplaces — start searching with intent.
How it works
Search, follow, brief — that's it.
Search any brand, follow what works, and get briefed on what changes. No setup, no screenshots, no spreadsheets.
Search any brand or creator
Type any brand or creator into Spyglass and instantly see their full picture — Meta ads, organic content, landing pages, and creator partnerships. All in one place.
Follow what matters
Save the brands, creators, and searches you care about. Spyglass keeps indexing in the background so you always have the latest without lifting a finger.
Get briefed on what changed
Spyglass sends you a regular brief on new ad launches, creative shifts, landing page updates, and creator moves across everything you're following.
No setup required. Start searching in under a minute.
Everything else
What else does Spyglass have?
A full research system behind every search — libraries, boards, alerts, and trends that keep working while you don't.
Brand & Creator Library
Every brand and creator across Meta, Instagram, and TikTok. Filter by format, vertical, hook, copy, duration, aspect ratio.
AI Search & Breakdowns
Ask anything about any brand or creator and get an instant answer. Hooks, funnel mix, top creators — all surfaced in seconds.
Boards & Swipe Files
Save any ad, landing page, or creator into organized, tagged collections. Share boards across your team.
Alerts & Automations
Set custom alerts for brands, creators, or trends. Briefs sent straight to Slack or email — first to see what's running.
Trend Detection
See which hooks, formats, and angles are gaining traction across your category. Spot patterns before they become best practices.
Team Workspace
Share searches, boards, and briefs with your whole team. One account, everyone on the same page — no more Slack screenshot dumps.
Stop screenshotting at midnight
Spyglass scrolls for you. The winners get surfaced. The strategies get captured. The next morning, you brief from evidence.
