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    ChatGPT, Claude, and
    Perplexity can’t doomscroll.
    Spyglass can.

    General-purpose AI is incredible at writing, reasoning, and search. But none of it indexes the creative actually running across Meta, Instagram, and TikTok. Spyglass does — and pipes into the AI tools your team already uses.

    Try SpyglassSee the full comparison

    The full comparison

    Where general AI ends and creative intelligence begins.

    FeatureSpyglassChatGPTClaudePerplexity
    Live ad library
    Search Meta ads in real time.
    Automated doomscrolling
    Spyglass scrolls Instagram and TikTok for you.
    Trend analysis
    Spot emerging hooks, formats, and angles across your category over time.
    Weekly competitor briefs
    Automated digest of every brand and creator you watch.
    Top-performing creatives
    Surface winning ads ranked by spend and view count.
    AI search over creatives
    “Show me UGC skincare ads with before/after hooks.”
    Brand & creator tracking
    Follow brands and get notified when they ship new creative.
    Creative boards & swipe files
    Clip ads to shared boards, download assets, brief teams.
    New landing page alerts
    Detect when a brand ships a new LP — see it before it scales.
    Historical data
    Look back years of creative history to see how a brand’s positioning evolved.
    Positioning clustering
    Auto-group ads by hook, angle, persona, and USP — see the moves winning in your category.
    Real-time web search
    Pull facts from the open web on demand.
    General-purpose chat
    Open-ended reasoning, writing, brainstorming.
    SupportedPartialNot supported

    Tool by tool

    Each AI tool has a place. None of them replace creative intelligence.

    ChatGPT is a brilliant generalist. It just hasn’t seen what’s running in your category.

    ChatGPT is great for code, essays, and brainstorming. But it has no index of the creative actually shipping on Meta, Instagram, and TikTok — the hooks, angles, landing pages, and creators behind the wins.

    Spyglass is purpose-built on live creative intelligence — brand tracking, trend analysis, landing page detection, swipe boards. Connect Spyglass to ChatGPT via MCP and you brief on evidence, not memory.

    Get Spyglass

    Claude reasons beautifully. It still can’t pull what’s working in your category right now.

    Claude’s long-form writing and reasoning are best-in-class. Ask it “what hooks are landing for skincare brands this week,” though, and it can describe the pattern — but not show you 200 examples currently shipping on Meta, Instagram, and TikTok.

    Spyglass indexes the creative itself — every variant, hook, landing page, and creator across the brands you watch. Pair it with Claude over MCP and you have a strategist with the receipts in hand.

    Get Spyglass

    Perplexity searches the web. Spyglass watches the creative surface.

    Perplexity is fast and cite-able for live web facts. But the creative actually shipping — the hooks, formats, creators, and landing pages running across Meta, Instagram, and TikTok — doesn’t live on the open web.

    Spyglass structures that creative surface area — so when you ask “what is Gruns shipping this week,” you get the creatives, the trends, and the landing pages.

    Get Spyglass

    Stop screenshotting
    at midnight.

    Spyglass scrolls for you. The winners get surfaced, the strategies get captured, the landing pages get filed. You brief from evidence the next morning.

    Try Spyglass
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    Terms of ServicePrivacy Policy
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