Stop briefing
from screenshots.
Every hook, angle, and creator post in your category — captured, indexed, and searchable. So your next brief starts from evidence, not a vibe from last night's scroll.
Tracking 119,981,218 creatives across every brand and creator worth swiping from
Creative research is the
most expensive thing you do.
Stop scrolling for swipes
Screenshots in Slack, URLs in Notion, saved Reels you can't find. The reference material that should fuel your next brief is scattered across fourteen places — and lost by the time you sit down to write one.
Stop briefing from vibes
The ad library shows you the asset. It doesn't show you the hook, the angle, or why it ran. So briefs ship with “do something like this” and editors guess at the strategy.
Stop losing the post
The creator post that would've anchored your next concept scrolls past once and is gone. Buried under eighty stories you'll never scroll back to.
The asset is half the brief. We capture the rest.
Most ad libraries show you what the creative looks like. Spyglass indexes every ad in your category by hook, format, and angle — the strategy behind why it ran, not just the asset itself.
Pull every iteration of a hook across competitors. Compare angles side by side. See which formats got serious production and which got killed at week two.
When you sit down to brief, the reference material is already organized. No screenshots, no dead links, no starting from zero.
Creator content, captured instead of forgotten.
Every creator post in your category — indexed and searchable. The format that would've anchored your next concept isn't buried under eighty stories you'll never scroll back to.
Filter by format, hook style, or category. See every brand a creator has worked with and every post they shipped — so references stop dying in your camera roll.
The ad is half the hook. The landing page completes it.
The hook gets the click — the landing page is the rest of the argument. Spyglass captures the headline, hero, and offer behind every ad, so you see the whole creative concept, not just the opener.
Read your competitors' strategy end to end. Which hooks got matched landing pages. Which angles got recycled across campaigns. Which ideas got real production behind them — and which got abandoned at week two.
Creative strategists already love Spyglass.
“Spyglass changed how I work. Creators, competitor tracking, trend research — all in one place. Most underrated tool I've used.”
“Sharp, intuitive, and built by a team that ships fixes same day. The easiest rec I can make for any operator serious about creative research.”
“Agencies can't afford blind spots. This is the only tool that gives me full competitive visibility across every account I manage.”
“We built Bolde by obsessing over our target personas. This is the only platform that shows me all of the creative they engage with, from brands to creators.”
One tool, every motion.
From the first concept to the next brief — Spyglass shows up wherever your reference material should already be.
Brief from evidence
Pull every hook, angle, and format that ran in your category last quarter. Hand editors a board with the strategy already mapped — not a vibe and a Loom.
Build a swipe file that lasts
Save references to boards organized by hook, angle, or campaign. Stop watching reference material die in Slack threads and screenshots.
Scout creators by their work
See every brand a creator has worked with, every post they shipped, and which formats actually stuck. Source from output, not bio.
Stay current without scrolling
Spyglass briefs you on every new hook, ad drop, and creator post from the brands you track — before your next concept review.
Stop screenshotting
at midnight.
Spyglass scrolls for you. The winners get surfaced, the strategies get captured, the landing pages get filed. You brief from evidence the next morning.
Try Spyglass