Research is was broken

media is changing faster than the tools meant to track it.

the feed isn't brands talking at people anymore. it's creators. the best-performing ad on meta this week was probably shot on a phone by someone you've never heard of.

that's the new unit of performance — and almost nobody has a way to capture it, study it, or act on it.

meanwhile the work that matters most stays broken. ad libraries show you the ad and hide the strategy. landing pages get screenshotted by hand and lost in slack.

swipe files live in fourteen places and somehow none of them. you scroll past creator content once and it disappears forever.

maybe you bookmark. you screenshot. you brief from vibes.

we've been there. that's why we built spyglass.

one place for the whole picture — the creative, the strategy behind it, the funnel beneath it, the creators driving it, the trend before it's a trend. searchable. shareable. alive.

competitive intelligence shouldn't be archaeology. it should be a search engine, put on autopilot.