The only creative
search engine
Search any brand's ad strategy, organic content, and creator partnerships — or find creators by niche, audience, and what they're already posting. One tool for the full picture.
Meta. Instagram. TikTok. One Search.
The world's largest creative database — millions of brands, creators, landing pages, and UGC, indexed and searchable.
Join hundreds of brands + agencies
who love Spyglass
“Spyglass changed how I work. Creators, competitor tracking, trend research — all in one place. Most underrated tool I've used.”
“The first platform to really crack creative research. Not incrementally better — 10x better. Sawyer and his team listen, ship, iterate, repeat.”
“Sharp, intuitive, and built by a team that ships fixes same day. The easiest rec I can make for any operator serious about creative research.”
“The only creative tool that shows me what my target audience actually sees. Finding trends and unlocking new audiences has never been easier.”
“Agencies can't afford blind spots. This is the only tool that gives me full competitive visibility across every account I manage.”
“We built Bolde by obsessing over our target personas. This is the only platform that shows me all of the creative they engage with, from brands to creators.”
Watch. Search. Steal.
Creative intelligence in three moves.
Watch your market
Follow any brand or creator. Spyglass tracks their ads, organic content, creators, and landing pages — and sends you a weekly brief on everything that changed.
Search the database
AI search across millions of creatives. Ask questions like "show me UGC ads for skincare brands using before/after hooks" and get instant, structured results.
Save what works
Clip creatives to boards. Download assets. Share with your team or agency. Your swipe file, always current, always organized.
Covering everything the
other libraries forgot
Every other tool just shows you the ad. Spyglass shows you the entire user journey — the trend lifting it, the strategy behind it, the human who made it, and the final destination.
Read the brand's playbook.
Every brand running paid social has a creative mix and a funnel mix. Spyglass shows you both. Plus how they're moving, week to week.
Watch the format split shift in real time. Spot when a competitor quietly leans into video. Brief from evidence, not vibes.
- →Creative mix: Video, static, carousel, reels share per brand
- →Funnel mix: TOFU / MOFU / BOFU distribution
- →Shift over time: 7d, 30d, 90d, 6mo deltas
The S&P 500
of Meta ads.
Platform-wide creative movement, vertical-by-vertical. What's gaining share, what's losing it, and what to brief next week before the rest of Meta catches on.
Most teams spot trends after they've already peaked. Spyglass catches them while they're still building — so you can brief creative that rides the wave instead of chasing it.
- →Hooks gaining share: Ranked by velocity, scoped to your niche
- →Breakout hits: Organic outliers from brands you'd never have noticed
- →Format share: Video vs static vs carousel, week-over-week
"Watch my morning routine" day-in-the-life hook before the product reveal
A repeatable multi-brand move is to open on a morning routine — alarm, coffee, getting dressed, heading out — and let the product appear as part of the flow rather than the headline. Multiple creators and brands use the same structure: show the day starting, then slip the outfit in once the viewer is already watching the routine. Athletic-fit labels frame their gear as the default morning grab; women's brands open on a get-ready sequence. You can spot it because the first few seconds feel like vlog B-roll, not a pitch — the outfit lands once the routine is already in motion. It works because viewers self-insert into the day and the product feels like a habit, not an ad.
Every LP, paired with its ads.
The landing page is where the conversion happens. Spyglass captures every destination URL the moment an ad points to it, then groups every creative driving traffic there. One page, every ad behind it.
See exactly where competitors are sending traffic, what the page looks like, and which ads are driving there. Nothing slips by.
- →Ad grouping: Every ad driving traffic to each page, in one view
- →Full context: Indexed by brand, vertical, and destination URL
- →Creative count: See how many ads point to each page and how they perform
Plus the rest of
the toolkit
The things every ad research tool should already do. Except, you know, done properly.
Brand & Creator Library
Every brand + creator across Meta, Instagram, and TikTok. Filter by format, vertical, hook, copy, duration, aspect ratio. Engagement score and outlier score on every creative.
AI Search & Breakdowns
Ask anything about any brand or creator and get an instant answer. Hooks they're running, funnel mix, top-performing formats, creator partnerships — all surfaced in seconds.
Boards & Swipe Files
Save any ad, landing page, or creator into organized, tagged collections. Build swipe files for specific campaigns, share boards across your team, and keep everything in one place instead of scattered screenshots.
Alerts & Automations
Set custom alerts for brands, creators, or trends. Alerts send straight to Slack or email — so you're always first to see what competitors are running, not last.
The best part? It's half off.
Every other tool charges per seat. Team gives your whole crew unlimited users, for less than 3 seats anywhere else. It's a bit unfair.
- AI-powered search across Meta Ads, TikTok, and Instagram
- Every brand and creator indexed — filter by anything
- Full Meta ad library with engagement and outlier scoring
- Discover feed — every new creative dropping in real time
- Hooks, personas, ad angles, USPs, funnel tagging, and creator rosters on every brand
- Automated trend tracking across every vertical
- Landing page tracking with paired ad creative
- Follow any brand or creator — unlimited, with Slack and email alerts
- Personal boards and swipe files to save anything
- Real-time indexing — updated every hour
- Email Support — our entire team has visibility
- Unlimited team seats. No per-user charges, ever
- Shared team boards, swipe files, and alerts
- Up to 1 workspace
- Priority Support — Slack and email
- Everything in Solo
- Up to 3 workspaces
- Additional workspaces for $20/mo/workspace
- Premium Support — Slack, email, and founder's phone number
- Everything in Team
Monthly billing · Cancel anytime · All plans 50% off first month
Stop screenshotting
at midnight.
Spyglass scrolls for you. The winners get surfaced, the strategies get captured, the landing pages get filed. You brief from evidence the next morning.
Try Spyglass for 50% Off